Emma Stone is going viral after her new movie Begonia held one of the strangest film screenings Hollywood has seen in years. The promotional event took place at The Culver Theatre in Los Angeles and only people who were bald were allowed to enter. Those who still had hair were given the option to shave their heads on site before watching the movie. Clips from the screening have now flooded social media showing fans proudly rocking their new look just to see Emma Stone’s latest performance. The event was filmed for marketing purposes and was first come first served meaning even people with free tickets were not guaranteed a seat. Fans online are calling this both brilliant and bizarre with some praising it as one of the most creative movie promotions of the year while others say it went way too far. Emma Stone has not yet commented on the viral reaction but the movie is already trending #emmastone #begonia #movie #celebritynews #greenscreen