It was January 2018 when, at the North American International Auto Show in Detroit, former Ferrari chairman and CEO Sergio Marchionne first hinted at a “prancing horse” EV to compete with Tesla. “If there is an electric supercar to be built, then Ferrari will be the first,” Marchionne said. “People are amazed at what Tesla did with a supercar: I’m not trying to minimize what Elon, did but I think it’s doable by all of us.” Well, Ferrari has not been the first. But it has certainly taken the award for most anticipated EV launch ever, what with the drip-feed strategy of an initial model “nickname” of Elettrica, then last October's powertrain reveal, then, in February, the Apple-esque LoveFrom-designed interior spearheaded by Jony Ive and Marc Newson. The reveal of the exterior in Rome by Ferrari ends the secrecy and completes the process. This is the Luce (Italian for “light”), the most consequential thing Maranello has made in decades. Prices start at around $640,000